the writings of jack rawstone - undermagazine
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Curriculum Vitae
Name: Richard Galbraith
D.O.B: 17/08/83
Current Location: 151 Oxford Road, Oxford, OX42ES, England, UK
UK Drivers licence: Clean
Phone: 07743427348
E-mail: RicGalbraith@gmail.com
Website: http://www.breadontoast.com
Blog: http://thecoldgintimes.blogspot.com
Pseudonym: Jack Rawstone
Education
University Of Lincoln, School of Journalism - B.A (Hons) Journalism, Upper Second – 2.1
Subjects including: Journalistic law, feature writing and newsgathering.
Sir John Deanes 6th Form College – A-level – Psychology, Economics, Government and Politics, General Studies: A – C
Hartford High School – 10 GCSE’s – A – C
Work Experience
Senior copywriter and social media consultant, 01/12/06 – On going
Goal: Write appropriate & relevant copy for a range of clients alongside creating and consulting on new media & social media based word of mouth marketing campaigns.
Achievements:
• Consistently consulted on and oversaw the implementation of new web-technologies in online word of mouth marketing campaigns, including; widgetised marketing strategies, virtual launch events, Facebook applications, viral marketing, mobile marketing and blogging, brand influencer and evangelist campaigns, keyword advertising campaigns and more.
• Constant reporting back on conversation levels around brand and product, allowing for tactical interaction with the social media space for the client.
• Pivotal in the development of online word of mouth marketing strategies company wide and client specific, extending reach, reliability, ethical grounding and new media importance to the client.
• 1300+ blog based articles written across multiple campaigns over 12 month period
• Effectively headed-up and managed a company wide ‘insights-team’ ensuring our company and any client was constantly aware of the latest and most innovative web-technologies available for word of mouth marketing.
Established, edited and ran Borough wide music magazine Under, including four hard copy issues, 01/05/05 – 01/03/06
Goal: Provide a music magazine to showcase local talent within the Borough of Vale Royal, and to act as a stage for young writers and photographers to start their portfolio.
Achievements:
• Successfully released four, full colour, glossy, 32 page hardcopy issues. Distributing 1100 copies through a network of colleges, shops, local gigs and a nationwide mailing list with over 200 addresses. Furthering my efforts with two online PDF issues.
• Developed an interactive website, reaching out to the readership of the magazine and expanding the circulation of the hard copy.
• Created and effectively organised a group of writers, photographers and distributors to ensure magazine success.
• Laid out and designed a full colour 32 page, glossy and online magazine using Adobe In-Design and other design software such as Adobe Photoshop and Dreamweaver.
Freelance feature writer and reviewer, 01/05/05 – 01/03/07
Goal: Write a broad range of features and reviews for selected magazines.
Achievements:
• Freelanced to a focused selection of music magazines.
• Successfully created a high standard of copy publishable on a national level, meeting deadlines and negotiating pay.
Music editor & Feature writer, University of Lincoln’s official Student Union magazine, Bullet, 2002 to 2005
Goal: Lead the music section of the university’s magazine, responsible for creating copy and editing copy submitted by students.
Achievements:
• Efficiently organised contributors, sub-editing copy for magazine submission on a regular basis.
• Worked directly with the magazines web editor to ensure the music section was regularly updated in between hardcopy issues, containing all the latest reviews and features.
• Worked at close quarters with the design team to ensure my section was of an exceptionally high standard. Using Quark, In-Design and Photoshop.
• Contributed my own high standard of copy, winning the popular vote of the student body for ‘Favourite Interview of the Year 2005’.
• Set up and negotiated interviews with a wide variety of PR groups and organisations ranging from the BBC to Sony.
Skills & Goals
From feature writing for my university’s magazine, to music section editor, to producing my own music magazine, to pushing my way into a fledgling industry and excelling, I have a serious ‘can-do’ attitude. I let nothing stand in the way of completing set tasks and my overall life goals; this tireless approach is part of my nature.
I am highly organised with a lateral mind that allows me to think broadly and creatively, undertaking tasks with speed and effectiveness. Successfully implementing high-cost, new media campaigns for blue-chip client’s shows I am good with finance whilst maintaining the keen eye and panache necessary to succeed such an industry.
I know from first hand experience how to organise people and myself in a time efficient and forward moving manner. My social acumen combined with fast thinking and solid hard working approach to everything always gets the job done.
I am decidedly sociable and confident with an astute ability to listen and talk. I cope with ease when required to take the lead, but also work well as part of a team. Having presented to marketing directors of multinational companies for large budgets on previously unknown ‘new media’ territory, I have the client facing skill and confidence to succeed.
My long-term involvement with the new media has born fruit over the last year. Now I am professionally aware of how the space can be worked with to benefit both brand and consumer and how not to ruin the space with raw, unimaginative and unethical marketing techniques. I wish to continue to propagate this relationship between consumer and brand, to ensure the expansion and maintained respect of the new media and marketing within it.
Referees
Available on request.
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